CALI LIFE WHOLESALE

Polarized wood and acetate sunglasses, designed in San Diego. Built for hotel gift shops, surf shops, museums, optical, RV resorts, and luxury retail across California.

The math, plain

$72.95MSRP per pair (entry)

$29.18Wholesale cost (entry)

60% OFFOff MSRP

$43.77Gross profit per pair (starting)

Industry typical: 50% off MSRP. Cali Life: 60% off MSRP. 10 points above industry standard. The math favors you.

We protect retail integrity. The store sells at full MSRP. No markdown culture, no discount race, no Amazon listings undercutting you.

Starting at $72.95 MSRP. Higher-tier SKUs (up to $222 retail) earn the retailer up to $133 per pair. The bigger the pair, the bigger the margin in dollars.

Mount Shasta entry: $43.77 GP. Pacific Beach Large: $56.99. Black’s Beach: $64.17. Bird Rock: $130.77. Chelsea: $133.79.

The display program

Every wholesale partner ships with a free countertop display case. Two tiers based on your first order size.

Tier 1 — Starter

Minimum 18 pairs on the first order

Free 12-unit countertop display case included. Branded, retail-ready, fits a 12 by 14 inch counter footprint.

Tier 2 — Anchor

Minimum 30 pairs on the first order

Free 20-unit floor or counter display case included. Larger footprint, higher pair count, full California design rotation.

How onboarding works

Reply to the line sheet email. Tell us your store, your aesthetic, your guest demographic. One short paragraph is enough.
We confirm fit. We send a curated selection of 12 or 20 designs that match your aesthetic. You approve or swap any frame before the order ships.
First order ships in 3 to 5 business days. Free display case included. Tracking sent the day it leaves the workshop.
Net 30 reorders. Once you have a payment history, all reorders move to Net 30 terms. Order Friday, ships next week, invoice 30 days out.

What you get with the partnership

Territory protection. We do not stack two wholesale partners in the same trade area. If you anchor a town, you anchor it alone.
Lifetime frame warranty. Any pair, any partner, any time. We replace, you do not eat the cost.
Authorized dealer status. Cali Life is not on Amazon. Your retail floor is not undercut by a marketplace.
Polarized UV400 lenses on every frame. Real California wood, bamboo, or eco-friendly acetate. Spring hinges. Designed in San Diego, engraved on every temple.
Direct line to the founder. Reorder questions, design swaps, custom co-branded runs all go through one inbox.